A new concept... a new brand... a new story. It all requires bravery and commitment. It also requires great partnerships and collaborations along the way! Our team understands that. We know that you must be focused on developing your business and fine tuning your craft. That’s why we strive to understand the core of your brand. From the get go, we work tirelessly to help you visualize your story in the most effective way.

This project was an all out, amazing opportunity for our entire team to work hand in hand with a fascinating brand founder, Fabrice Croise, on the launch of his new direct-to-consumer fragrance brand, Scents of Wood. From the beginning, Fabrice clearly articulated his goals, and his passion for his brand thrilled our staff. The line of fragrances and candles are inspired by forests and trees, aged in wooden barrels and created by some of the greatest perfumers on the planet.

With that in mind, our team was ready to get to work: how do we capture the brand story of Scents of Wood and share it in an accessible series that would perform well on social media platforms? An open conversation with Fabrice made the concept development process a breeze. We decided on a series of videos focused on the stories behind the founder and the perfumers, as well as a set of final product reveal videos. From creative concept to set design, from scripting to graphic design and animation, our team brought together the inspiration of the natural world and the sophistication of the urban space.

We met in a studio in New York, built the set, rigged the lighting and turned on the cameras to let Fabrice, the perfumers and the product speak for themselves. Once back in the office, our post production team crafted different stories and created original illustrations and animations to further elevate each piece. To date, we have created over 15 different videos that transport you into a world of magnificent scents. We love seeing the response on social media and look forward to continuing to be part of this amazing brand story.