When this campaign featuring Alicia Keys was in development, our client, Long Story Short Media, set out to raise awareness around HIV through authentic, story-driven content.

Mindfile supported production by providing cinematography and on-set execution, capturing interviews and key visual moments in a way that felt natural while maintaining a polished look. The goal was to create content that felt personal, respectful, and impactful, while still meeting the needs of a national campaign.

The final video was used across digital platforms as part of a broader awareness initiative focused on education and advocacy.

Watch the video below to see how the campaign came to life.
https://www.youtube.com/watch?v=vFoSfYYxPCU